Discover what your audience will love without the guesswork using Pinterest Predicts, our annual not-yet-trending report
| | Introducing Pinterest Predicts 2025 Discover what your audience will love without the guesswork using Pinterest Predicts, our annual not-yet-trending report. Based on billions of searches, these dependable trends last nearly twice as long as trends originating elsewhere, and have had an impressive 80% accuracy rate over the last 5 years. So skip any old crystal ball and lean into intel that can help you to get ahead, and stay ahead, in 2025 and beyond! | | | | | |
| | | | Give your content a head start Here are key ways to leverage these insights:
Get Creative: Use current trends to inspire fresh content or update existing visuals. Showcase trendy products or styles like 'Cherry Coded' and 'Aura Beauty.'
Optimise Keywords: Enhance discoverability by integrating trending keywords into your content. Consider terms like 'Rococo wedding' or 'contrast trim' for relevant topics.
Plan for Seasons: Align content with seasonal trends and events to maximize engagement. Prepare early for themes like summer 'pickle de gallo' recipes or 'fisherman sandals' fashion. | | | | | |
| | Tap into these trends-to-be So how do these trends come to life? Let's take a look at a few highlights from the 2025 Pinterest Predicts trends, along with examples, to help inspire your own content. | | | | | |
| | | | Trend name: Sea Witchery Category: Beauty
What exactly is this trend?: Anything underwater with a witchy twist. Think: Sultry siren make-up, wet wavy hair and moody mermaid manicures.
Rising search terms: 'Witch outfits aesthetic', 'dark siren make-up', 'dark mermaid make-up', 'wavy wet hair look', 'sea inspired nails' | | | | | |
| | | | Trend name: Rebel Floats Category: Food and drink
What exactly is this trend?: A modern makeover for nostalgic, classic American soda shop vibes
Rising search terms: 'Cream soda aesthetic', 'fruit soda', 'homemade soda' 'root beer aesthetic', 'soda drinks recipes' | | | | | |
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