Your Pins have a long lifespan--a Pin will garner just half of it's total engagement within the first 13 months!
| | Your Pins have a long lifespan—a Pin will garner just half of it's total engagement within the first 13 months! This means you can capture your audience at every stage of their journey. | | | | | |
| | Three types of content to focus on | | | | | |
| | Evergreen Pins Content that audiences search for any time of the year. | | |  | Seasonal Pins Capture your audience's attention when they're searching for seasonal inspo | | | | Trendy Pins One-off Pins that capitalize on hyper-specific moments. | | | | | | | |
| | | | Success on Pinterest @annlee_321 used seasonal Pins perfectly, publishing Halloween content on Pinterest earlier than she would on other platforms. By posting early, she saw gradual and sustained performance growth, a longer lifespan of her Pins, and an increased visibility which drove traffic to her other online platforms too. | | | | | |
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